Sacha Bernal Coates

Blue Ocean Strategy

Blue Ocean Strategy

Sacha has worked in Luxury Hotels & Resorts for leading international hotel companies across Europe Africa and Middle East for over 20 years.

He has held Senior Leadership roles in Corporate Operations Support and has lead Change and Innovation across multiple properties and regions within the EAME Division.

With background expertise in Human Resources and having touched all areas of the operation, he brings a wealth of experience in Project Management, having facilitated cross-cultural teams across all levels of the organization.

“Start-Up projects, new hotel openings, process improvement, innovation, turning around distressed operations, working on Global initiatives to support the brand strategies… I have dedicated nearly 10 years on the road, in the operation, understanding guest needs, experiencing different idiosyncrasies and driving change.”

“My profound knowledge of the operation and an innate ability to read team dynamics, allows me to apply the best tools in the market to bring the best out of teams who are willing to innovate and go the extra mile to be at the cutting edge and beyond… ”

Sacha graduated with a DHMA from Hosta Hotel School in Leysin, Switzerland and has participated as Speaker in various universities and hotel schools in Spain, where he is based.

Other Member


Ton Stekelenburg

Director International Programmes

Luis Ponce

Project Director (HIP)

Diego Coquillat


Rob van Herpen

Innovation in FoodService